signal media

Recording signals of economic, technological, social, cultural, and spatial change.

The largest network for radiation data in the world started with a simple personal question: after the Fukushima earthquake, Joichi Ito wanted to know whether it would be safe for his family in their house in Japan. At the time, a few days after the quake, the Japanese government wasn’t releasing radiation data. Most people would complain about the government’s irresponsibility and maybe take their families on a faraway vacation. Ito got on the internet instead. No Geiger counters were available for sale. So he got in touch with a guy who made Geiger counters for Three Mile Island, a hardware hacker, and two Japanese professors working with sensors and radio isotopes. Working together with other people from the internet and with on-the-ground volunteers, he soon found a way to take mobile radiation measurements with wireless-GPS-enabled Geiger counters. Now, Safecast has over a million points of data. They’ve got institutional support. They’ve got non-profit status.
IMAGINE, FOR A MOMENT, walking through a garden of honeysuckle and wild roses, down a sandy path of beach plums and tall wavy grasses. Then, at the exact moment you come upon a wide stretch of beach, a soft, salty, generous breeze comes up from the ocean to welcome you home for the summer. This is the scent of lazy days, hot sun and the shiver of stepping into the cold water. It’s impossible to bottle, but these five fragrances do come awfully close. Of course, all beaches are different, so why not have a fragrance for each of your favorites? There’s something deeply satisfying about sinking into the sand, tuning out to the sound of waves and finding that elusive peace. Here’s a selection from near and far to get you there with just a whiff—or, better yet, to inspire an actual excursion. —Aleksandra Crapanzano (via Inhale the Beach With Seaside-Inspired Perfumes | Outer Beauty - WSJ.com)

IMAGINE, FOR A MOMENT, walking through a garden of honeysuckle and wild roses, down a sandy path of beach plums and tall wavy grasses. Then, at the exact moment you come upon a wide stretch of beach, a soft, salty, generous breeze comes up from the ocean to welcome you home for the summer. This is the scent of lazy days, hot sun and the shiver of stepping into the cold water. It’s impossible to bottle, but these five fragrances do come awfully close. Of course, all beaches are different, so why not have a fragrance for each of your favorites? There’s something deeply satisfying about sinking into the sand, tuning out to the sound of waves and finding that elusive peace. Here’s a selection from near and far to get you there with just a whiff—or, better yet, to inspire an actual excursion. —Aleksandra Crapanzano (via Inhale the Beach With Seaside-Inspired Perfumes | Outer Beauty - WSJ.com)

(via Why Luxury Brands Will Fail Without A Clear Design Philosophy - PSFK)

Design is essential for luxury brands to communicate across their products.   View high resolution

(via Why Luxury Brands Will Fail Without A Clear Design Philosophy - PSFK)

Design is essential for luxury brands to communicate across their products.  

Procter & Gamble Co. PG -0.13% has been licensing out hundreds of undeveloped patents, brands and rights to new products as it tries to turn around some languishing businesses and extend successful ones. The little-known practice includes brands such as Febreze, Pampers Kandoo, Mr. Clean and others.
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